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12 Innovative and Clever Billboard Ads

How many billboards did you take a look during your walk or driving in your life? 

They are designed to catch a person’s attention and create a memorable impression very quickly, leaving the reader thinking about the ad after they have driven past it.

With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last. Unlike other forms of advertising, billboard ads are competing against truly extreme distractors: speeds by the order of dozens of miles per hour, open (and potentially dangerous) roads, distances that make them illegible, just to name a few. They are designed to catch a person’s attention and create a memorable impression very quickly, leaving the reader thinking about the ad after they have driven past it.

1. TV3: Law And Order

Advertising Agency: Colenso BBDO, Auckland, New Zealand

2. Calgary International Film Festival

Advertising Agency: WAX, Calgary AB, Canada

3. Woodland: Climbing Shoes

“Climbing Shoes” (Advertising Agency: unknown)

4. The back seat’s no safer, belt up!

5. Panasonic Nose Hair Trimmer

Billboards built around actual electric wires and poles to amusingly yet convincingly dramatize the need for the Panasonic nose hair trimmer’s safety cutting system. (Advertising Agency: Saatchi & Saatchi Indonesia)

6. Berger: Natural Finish Colors

Advertising Agency: JWT Mumbai, India

7. In this clever billboard for a lingerie store “Bustop”, the skirt lifts up when the wind blows.



8. Anando Milk – Superhuman Powers

Advertising Agency: McCANN ERICKSON, Mumbai, India

9. Oltimer Restaurants: Tunnel

Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

10. Formula Toothpaste – Indonesia

11. Allstate Car Insurance – Marina Tower, Chicago

12. Penline Stationary: Strong Tape

Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia

What do you think?

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