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12 Interesting Optical Zoom Advertisement: Leica 12X

Leica is around since the 1913, has been in the favorites of generations of photographers & taking the most important images of the 20th Century.b Leica, the German camera company, worked with Advico Y&R to demonstrate the Leica S2’s high resolution zoom in a series of outdoor posters.

Leica recently ran a series of billboard advertisements promoting the S2 medium format DSLR and V-Lux 1. The billboards were quite unique in that they were individually made to show the wall they were placed on, with the details of the wall blown up to highlight the 12x optical zoom of the V-Lux 1 and the 37.5 megapixel sensor of the S2.

Here are 12 ads which simply states how magnificent view one gets with Leica 12x optical zoom.

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